Cindy Hardy
Blogger and Writer, Freelance
July 4th, 2018 · 8 min read

Website Trends to Look Out for in 2018

It is a known fact that a website plays an integral part in the growth of the customer base of a business. The more engaging and captivating a website is, the more there are chances of enhanced user experience. If you are looking to get a new website created for your business or want to revamp an existing website, have a look at these website trends to look out for in 2018.

Business organizations are also making full use of the advent of technology. From face recognition attention system of employees to payroll management, all the major aspects are now digitalised. Read on to know how technology is going to shape business by the end of the year 2018.


Voice-Controlled Interface

Tech experts believe the trend of voice-controlled interface in websites will be gaining popularity during this year. Since compact devices have now become popular and people rely on them for browsing, a voice-controlled interface will offer a convenient and comfortable experience to users. Furthermore, it will also make it easier for the people who are visually impaired to browse websites.


Personalized Experience

Although a pretty-much existing trend, it is going to touch new heights in the year 2018 as predicted by the experts. Custom solutions are already in trend, and they will continue to be in 2018 as well. This customised experience to users will enhance their engagement level and thus produce profitable results for the businesses.


Website without Homepage

Another trend that is going to surface in 2018 is the birth of homepage-less websites. While it has been in talks for quite some time now but tech experts predict that it will finally come to foray in the current year. Instead of the homepage, there will be dynamic entry points. Furthermore, with the integration of voice and touch controlled interface in a website design, users will be able to have a personalised experience that will result in an enhanced lead generation.


Better Animation

Animations are already trending; however, as per experts, they will continue to captivate users and provide them an enhanced experience in 2018 as well. There are numerous tools available for designers that can aid them to come up with captivating animations that can provide enhanced user experience. This feature put them in a better position to create appealing animations keeping in mind the website design.


Artificial Intelligence in Website Development and Design

Several websites now use chatbots to provide their users a customised experience. However, 2018 will see a rise in the use of artificial intelligence in website development and design that will go beyond the chat bot feature. This technology will be integrated seamlessly with the design and development of a website so that it could provide a better experience for the user.


More Focus on Mobile Web

The number of users who use their mobile devices to surf the internet has surpassed those who rely on conventional methods i.e. using PC for the said purpose. Thus, it goes without saying that more focus on mobile user experience is now put during a website design and development process.


There you have it! These are some of the website trends that will be prominent in the years 2018. Some other trends, apart from the ones mentioned above, that are predicted to come in foray in 2018 are improved interaction, increase in the popularity of webVR, and improved design system. Make sure your business’s website is made according to these trends if you want to attract maximum visitors.